Tools

Tools

A wide range of tools are utilized to provide the most meaningful analytics for our clients.  These include:

  • Perceptual Mapping (DFA, Correspondence Analysis, etc.)
  • Volumetric Forecasting
  • Conjoint and Choice-Based Modeling
  • Key Driver Analysis
  • Pricing Elasticity
  • Cluster Analysis
  • TURF Analysis
  • SWOT Analysis
  • Segmentation (K Means, Latent Class)
  • Proprietary:
  • Concept GPS
  • Blog site (deKadt Insights Portal)