Methodologies

Methodologies

While most of our recent work involves online surveys, our methodological recommendation is based upon the issues, budget and size of the market to be interviewed.  We are experienced with multiple methodologies (often within the same research initiative) and the integration of quantitative and qualitative techniques.

Quantitative

  • Online surveys
  • Telephone/CATI
  • Personal interviews
  • Door-to-door interviews
  • Mail surveys

Qualitative

We offer the following services through partnerships with qualitative experts, typically as an adjunct to quantitative research:

  • Focus groups (consumers, executives, professionals)
  • In-depth interviews
  • Ethnographies