Issue-Oriented Study Designs

deKadt professionals have extensive hands-on experience across a vast array of both strategic and tactical research designs.  In many instances, a particular business issue will require a hybrid design, utilizing relevant components from several designs and analytic approaches.

Strategic

• Brand Equity Assessment
• Market Structure & Sizing
• Segmentation (Attitudinal, Life Stage, Need-States)
• White Space Opportunity Identification
• 360° Touchpoints (Behavioral/Emotional Interactions)
• Pricing Elasticity/Optimization
• Product Portfolio Optimization/Risk Assessment
• Brand Acquisition Viability

Tactical

• Four P’s Testing:  Product, Price, Promotion, Packaging
• Brand & Advertising Tracking
• Shopper Insights
• Concept Testing
• Name Ideation Testing
• Customer Satisfaction & Loyalty
• User Diaries
• Claims Substantiation
• Trademark Infringement