Issue-Oriented Study Designs
deKadt professionals have extensive hands-on experience across a vast array of both strategic and tactical research designs. In many instances, a particular business issue will require a hybrid design, utilizing relevant components from several designs and analytic approaches.
Strategic
- Brand Equity Assessment
- Market Structure & Sizing
- Segmentation (Attitudinal, Life Stage, Need-States)
- White Space Opportunity Identification
- 360° Touchpoints (Behavioral/Emotional Interactions)
- Pricing Elasticity/Optimization
- Product Portfolio Optimization/Risk Assessment
- Brand Acquisition Viability
Tactical
- Four P’s Testing: Product, Price, Promotion, Packaging
- Brand & Advertising Tracking
- Shopper Insights
- Concept Testing
- Name Ideation Testing
- Customer Satisfaction & Loyalty
- User Diaries
- Claims Substantiation
- Trademark Infringement