Issue-Oriented Study Designs

Issue-Oriented Study Designs

deKadt professionals have extensive hands-on experience across a vast array of both strategic and tactical research designs.  In many instances, a particular business issue will require a hybrid design, utilizing relevant components from several designs and analytic approaches.

 

Strategic

  • Brand Equity Assessment
  • Market Structure & Sizing
  • Segmentation (Attitudinal, Life Stage, Need-States)
  • White Space Opportunity Identification
  • 360° Touchpoints (Behavioral/Emotional Interactions)
  • Pricing Elasticity/Optimization
  • Product Portfolio Optimization/Risk Assessment
  • Brand Acquisition Viability

Tactical

  • Four P’s Testing:  Product, Price, Promotion, Packaging
  • Brand & Advertising Tracking
  • Shopper Insights
  • Concept Testing
  • Name Ideation Testing
  • Customer Satisfaction & Loyalty
  • User Diaries
  • Claims Substantiation
  • Trademark Infringement