de Kadt works with some of the most recognizable global companies, to provide unsurpassed acumen and business insights. In doing so, we utilize a wide variety of methodologies keyed toward meeting clients’ strategic and tactical business needs, and address some of these key questions for each methodology along the way:

Strategic

• Brand Equity
• Market Structure
• Attitudinal Segmentation
• Need-States Segmentation
• Need-Gap Identification
• 360-degree Touchpoints
• Volumetric Forecasting
• Pricing
• Risk Assessment of New Product Introductions/Line Extensions
• Product Portfolio Optimization

Tactical

• Tracking programs
• Concept/Product Testing
• Promotional Testing
• Copy Testing
• Package Testing
• Name Testing
• Customer Satisfaction and Loyalty
• Claims Substantiation
• Trademark Infringement