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Management Team | de Kadt Marketing & Research

Management Team

Management Team

deKadt’s senior management team is unparalled, in terms of the depth and years of experience providing clients with actionable research programs meeting their business needs.

 

Phil Kearns – CEO

Philip S. Kearns has been with de Kadt since 1988.  Prior to joining de Kadt, Phil spent ten years with Richardson Vicks, Inc., a wholly owned subsidiary of Procter & Gamble Inc. He served as Associate Research Director for the North American Personal Care Division and as Associate Director for the Europe/African Division, located in Paris, France.  Phil started his career at the research agency of Aulino-Baen.

 

Mary Ann Morgan – Senior Vice President

Mary Ann Morgan has over 40 years’ experience in all aspects of market research. She works closely with clients in the design, execution and analysis of both tactical and strategic studies with a primary focus in consumer products and services.  Her experience includes concept and product research, tracking and customer satisfaction studies as well as large scale market investigations integrating qualitative and quantitative designs, techniques and analysis.

 

Randi Quinn – Vice President

Randi’s 25 years of market research experience encompasses both client and supplier sides, enhancing her ability to design and analyze meaningful and actionable research. Randi has broad CPG experience, ranging from adult beverages to intimate personal care products, and expertise with a variety of study types, including attitude and usage, segmentation, shopper insights and product testing, as well as hybrid approaches. Randi graduated from Pennsylvania State University with a BA in Advertising.

 

Dianne Littlefield – Vice President, Operations

With 20 years experience in marketing research, Dianne Littlefield is responsible for the operation of all support services, including data collection, quality assurance and tabulation, domestic and international field service management and general business administration.  Prior to joining de Kadt, Dianne was the Director of the Senior Council division of data collection at Yankelovich, Clancy, Shulman managing both business to business and consumer research studies. Dianne is a graduate of William Smith College holding a B.A. in Political Science.